Issues
The client was a rapidly expanding online marketplace handling multi-category consumer products across Saudi Arabia. Their leadership sought a smart logistics strategy capable of supporting fast delivery, high order volumes, and scalable automation in fulfillment and last-mile operations.
Solution
We designed a smart logistics strategy integrating digital fulfillment tools, automated sortation, predictive demand planning, and AI-based routing engines. The combined solution strengthened fulfillment speed, reduced last-mile costs, and enabled scalable automation.
Approach
- Conducted digital readiness assessment across fulfillment and last-mile operations.
- Modeled automation opportunities across receiving, picking, and sorting.
- Designed advanced routing configurations supported by AI-based algorithms.
- Integrated digital tracking tools for real-time delivery monitoring.
- Developed long-term automation roadmap aligned with volume projections.
Recommendations
We recommended implementing automated sorters, rolling out AMRs in fulfillment centers, and deploying AI routing systems for last-mile delivery. We also advised integrating customer-side tracking tools and introducing micro-fulfillment nodes for fast delivery in key urban zones.
Engagement ROI
Order processing speed increased by 37%, last-mile costs reduced by 22%, and delivery success rates improved significantly. Automation readiness positioned the client for future scale-up across Saudi Arabia and eventual GCC cross-border expansion.